Dhanteras marks the outset of festivities and sees the auspicious gold rush of the year. Derived from dhan, which means wealth, and teras, signifying the 13th day in the Hindi calendar month of Kartika, it is the ideal day to shop for jewellery. From shiny gold coins to shimmering diamonds, the options are endless. 

Let’s explore them all. 

The Legend Behind Dhanteras 

Buying gold on Dhanteras is a traditional ritual. But ever wondered how it began? 

Well, here’s the story. Back in the centuries, gold saved the life of King Hima’s son whose death was destined. To escape the ill fate, a heap of gold was placed at the palace’s threshold, blocking anyone from entering inside. So, the snake (disguised as Lord Yama) couldn’t enter and the prince was rescued. 

Since then, gold shopping on this auspicious day has become a custom. It is also said that one seeks the blessings of Goddess Laksmi while indulging in gold purchases. As it is the day when the Goddess of wealth emerged from the ocean. 

Why Should You Buy Gold on Dhanteras? 

Let’s know the significance of this long-standing tradition.

Cultural significance: Goddess Laxmi, the deity of wealth, symbolises grace, beauty and prosperity. Gold is an embodiment of divinity and buying it is said to bless us with abundance in every sphere of our lives. 

Gifting: Gifting gold is an age-old tradition. It is said to bestow the recipient with good luck. Giving gold serves as an expression of enduring love and care and carries a sentimental value for everyone. 

Seeking the ideal gold gift for your better half, mother, sister or any special woman in your life? Opt for sui dhaga earrings or nose pins that come in a variety of styles and designs. What’s more? They are quite versatile and fit every occasion. 

Investment: Gold purchase is a tradition followed on many occasions. It is also considered a reliable financial asset with lucrative returns in the long term. Moreover, it is often passed down through generations as a valuable heirloom. 

Adornment: Gold is hugely admired for its aesthetic appeal. From engagement ceremonies to weddings, gold, be it a gold coin or wearable gold jewellery, forms an integral part of Indian culture. 

Dhanteras is an occasion to add new sparklers to your jewellery collection. Jewellery enthusiasts, don’t stop yourself from updating to something chic, sleek, and classic like a stunning lab diamond necklace set. Wear it solo or pair it with any of your faves for a glamorous look. 

Tip: Go for a versatile piece that lets you transition smoothly between occasions and settings. 

Celebrate Auspiciousness with Dazzle and Vibrance 

Diamonds: You’d agree that nothing says sophisticated elegance like diamonds. It’s the shimmer, brilliance, classic elegance or perhaps all of these, that make them everyone’s favourite. What’s more? You don’t necessarily have to splurge to channel your inner diva who believes in making statements. We’ve a whole gang of lab-grown jewellery and diamond jewellery options. Earrings, necklaces, two diamond ring, and much more.The best part? Everything is crafted to perfection. 

Coloured Gemstones: Gemstones have the potential to add a burst of colour to every ensemble. From fiery rubies to dazzling emeralds and enchanting sapphires, we’ve got it all. You can also personalise your jewellery collection with initial, birthstone or zodiac-inspired pieces. What’s more? With a spectrum of cuts, styles and designs, there’s something for everyone seeking variety and vibrance. 

Angara Gold Coins: Embrace the blessings of the divinity with 24KT Goddess Lakshmi Yellow Gold Coin, featuring an engraved image of the goddess Laxmi. It is ideal for dhan pooja or even for gifting. What’s more? It weighs in at 1 gram but its weight can be customised from 2 gm or 5 gm sizes. Rest assured, all coins come with a brand certificate that ensures the metal's authenticity and purity. 

At Angara, you get to customise every aspect of your diamond and gemstone jewellery. Moreover, all the pieces are BIS hallmarked, certified and shipped for free to your doorstep. 

FAQs 

1. Is it good to buy gold in Dhanteras?
Yes, buying gold on Dhanteras is considered auspicious because it holds a revered place in Indian culture and is the embodiment of Goddess Laxmi. You can buy gold in the form of coins or wearable gold jewellery. 

2. Can I buy diamonds on Dhanteras?
Absolutely. Dhanteras is the ideal time to update your jewellery collection with dazzling diamond solitaire, sleek diamond earrings, statement-making diamond necklaces and elegant diamond bracelets.

3. Which coin to buy on dhanteras?
On Dhanteras, you can buy 24-karat pure yellow gold coins. However, be sure to shop for BIS-hallmarked gold that guarantees its authenticity and purity.